by Kathleen Foster | Last updated May 20, 2020 | Digital Pharmacist Products
With the wide array of marketing tactics to choose from today, you might ask yourself whether you even need an email newsletter. While more traditional forms of marketing, such as bag stuffers and radio ads, are still useful methods for reaching your customers, email...
by Kathleen Foster | Last updated Jun 16, 2020 | Pharmacy Spotlights
To round out this month’s celebration of American Pharmacists Month, we’d like to highlight Kristen Moore, PharmD, owner of A to Z Pharmacy in Cary, North Carolina. For Dr. Moore, her passion for pharmacy was unexpected. Before the start of her professional life, she...
by Kathleen Foster | Last updated Jul 19, 2022 | Pharmacy Marketing
If you are looking to use Facebook advertising in your marketing strategy, you need to know a few rules, because of the strict ad policies. Read more here. To ensure that your ads are not flagged and your account is not disabled, keep the following in mind. What Not...
by Kathleen Foster | Last updated Jul 19, 2022 | Pharmacy Spotlights
For this week’s celebration of American Pharmacists Month, we want to highlight Jonathan Sinyard, pharmacist and owner of Adams Drug Store in Cordele, Georgia. Sinyard had always known that he wanted to work in the health care field, and from an early age, he had a...
by Kathleen Foster | Last updated Jun 1, 2020 | Pharmacy Marketing
Optimizing your website design can improve your patients’ online experience, but most importantly, it will increase website engagement, including medication refills. Here are a few best practices to follow when designing a pharmacy website. 1) Simplify Your Navigation...
